The majority of projects were locally-based and relevant specifically to London or the area of 'The Field' project. There was a broad art and non-art following for our work. Our projects were critically and socially engaged and interventionist in approach. We aimed to be at the leading edge of art practices and critical engagement with a strong foundation in ethical engagement.
Large projects which employ freelancers or commission new work were funded by Arts Council England, Heritage Lottery Fund, and local authorities as well as smaller public funding bodies and grant-giving trusts. In its later years terra incognita made the decision to self-fund where possible.
There had been a worrying trend: Fewer professional artists are willing to make artwork without public money or without an obvious market. We believe this is ultimately bad for art, reducing art-making to the whims of the market or the whims of state bureaucracies so we attempted something else whenever it proved possible.